3 Critical Steps to Build E-E-A-T and Revive Your Dead Rankings
Here's a hard truth most SEO experts won't tell you: If Google doesn't trust your website, you'll never achieve meaningful rankings—no matter how many technical optimizations you implement. Google's evaluation system is built on E-E-A-T (Expertise, Experience, Authority, and Trust), and without these fundamental pillars, your website is essentially invisible in the search landscape. Let's uncover why Google might not trust your site and the exact steps to fix it.
Show credentials, experience, and verifiable case studies to establish credibility with both users and algorithms.
Secure links from authoritative websites that Google already trusts to transfer credibility to your domain.
Regularly update your content to maintain relevance and demonstrate ongoing expertise in your field.
Without establishing trust through E-E-A-T principles, even perfect technical SEO won't save your rankings. Google's trust is non-negotiable for search visibility.
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