Assistants repeat their sources. Become one of them.

A generative engine optimization agency optimizes your brand to be cited inside answers from generative AI engines like ChatGPT, Perplexity, and Google Gemini. Instead of ranking a page in a list of blue links, generative engine optimization services structure your content for extraction, earn mentions on the third-party sources those models trust, and track how often the models quote you.

Generative engine optimization (GEO) is the practice of getting a brand referenced in the answers produced by generative AI systems. It combines extractable on-page structure (definitions, tables, sourced statistics), off-page presence on the review sites and communities LLMs cite, and technical access for AI crawlers, measured by citation share rather than keyword position.

Traditional SEO optimizes for ranking a page in a list of results a person clicks. Generative engine optimization optimizes for being quoted inside an AI answer, where there is often no list at all. GEO writes content for extraction, earns mentions on the sources LLMs trust, and measures citation share across ChatGPT, Perplexity, and Gemini instead of only tracking keyword positions.

AI-citation gains can move faster than classic rankings because LLMs re-crawl trusted sources frequently. One of our clients went from 4 to 131 of 214 tracked prompts citing them over eight months, with the first measurable lift inside the first month. Timelines vary by category competitiveness and how often the models refresh their sources.

We optimize for ChatGPT, Perplexity, and Google Gemini, and we cover Google AI Overviews and featured snippets through our answer engine optimization work. We audit the exact buying-intent prompts in your category, identify which sources each engine cites, and engineer your presence into those answers.

We track the share of your target buying-intent prompts that mention your brand, reported weekly, alongside referral traffic and conversions from AI assistants. Because AI-referral visitors arrive pre-qualified, we also report how they convert relative to classic organic traffic, which for our compliance-SaaS client ran 4.4 times higher.

There is no published price, because the honest number depends on how competitive your category is and how far your citation share sits from where it needs to be. GEO runs as a monthly retainer scoped on a first call, sized to that gap. We never quote a retainer before we are confident we can win your prompts.

Ranking and being cited are different achievements. Generative engines assemble answers from sources they trust — review platforms, community threads, industry roundups — and a brand can dominate the blue links while being absent from every one of them. The other frequent cause is mechanical: GPTBot blocked in robots.txt, or pages that render empty without JavaScript.

Usually yes, because a citation is far less entrenched than a first-position ranking. Answers are reassembled from sources on every crawl, so displacing an incumbent means becoming better represented in the sources the model reads rather than out-waiting a domain that has ranked for a decade. The position is contested rather than closed.

Yes. Generative answers are built from content and third-party authority, which is precisely what classic SEO produces, so a site with poor technical health and thin topical depth struggles to be cited however well its pages are structured. We run search and generative work as one engine rather than as competing budgets.