Pay for qualified leads, not for clicks.

A paid ads agency plans, builds and manages advertising campaigns on platforms like Google, Meta and LinkedIn, and is responsible for the return that spend produces. The work is measurement and creative more than it is button-pressing: setting up conversion tracking that can be trusted, testing offers and ad variations, and reporting cost per acquisition against real business numbers rather than platform-reported ones.

Enough to produce a readable signal within a few weeks, which depends on your cost per click and how many conversions you need before a decision means anything. Spending too little is the most common way a test fails, because the account never leaves the learning phase and the data never becomes conclusive. We size a starting budget on the first call against your target cost per acquisition.

We will not quote one, and an agency that does before seeing your margins and your auction is guessing. Return on ad spend depends on your prices, your conversion rate and what competitors are willing to bid, none of which an agency controls. What we will do is establish what a conversion is worth to you, then tell you honestly whether that target looks reachable at current auction prices.

Google search captures demand that already exists, so it usually performs first and is where a first budget generally belongs. Meta interrupts people who were not looking, which makes it better for creating demand and much more dependent on creative quality. Most accounts end up running both, but starting with search answers the more urgent question of whether the offer converts at all.

Each platform attributes conversions using its own model and its own view of the customer journey, and each claims credit it partly shares with the others — so the totals across platforms routinely exceed your actual sales. This is normal rather than dishonest, but it means platform dashboards overstate performance. We reconcile against your CRM or your accounts so the reported number matches reality.

You can have traffic on day one, but a trustworthy read on cost per acquisition usually takes four to eight weeks depending on volume. Campaigns need enough conversions for the platform to optimise and for the numbers to stop being noise. Judging an account at two weeks is the most common way a viable channel gets killed early.

Very often yes, because they solve different problems on different timescales. Ads cover the immediate quarter while organic compounds underneath, and the search data from a paid account is genuinely useful input into which organic terms are worth pursuing. The mistake is treating ads as permanent infrastructure rather than as rented demand.

You should, always. We work inside accounts you own, so if the relationship ends you keep the campaign history, the conversion data and the audiences. Agencies that run client campaigns from their own accounts are holding your history hostage, and it is worth checking that with anyone you hire, including us.

We tell you, with the arithmetic, and recommend reducing or stopping. Some offers genuinely cannot clear auction prices at their current margin, and continuing to optimise towards an impossible target is expensive for you and comfortable for an agency billing a percentage of spend. Saying so is part of the job.

Management is scoped separately from ad spend, and the fee depends on how many platforms and campaigns are involved and how much creative production is needed. We scope it on a first call rather than publishing a grid, and we will tell you if your budget is too small for management to be worth paying for. Ad spend itself is always yours to control.