Every vertical breaks SEO in its own way.
SEO by industry: the problems your category actually has
A clinic, a software company and a manufacturer lose organic demand for completely different reasons. These pages set out what is specific to each vertical, the order we work in, and what we would tell you not to do.
Answered here
- Why does SEO need to change by industry?
- Which problems are specific to my vertical?
- Where do marketplaces, portals and aggregators fit?
- How do regulated industries handle SEO?
What changes from one vertical to the next
- 01
Who owns your highest-intent keywords
Review platforms, property portals, B2B marketplaces, aggregators and directories each dominate a different category. Knowing which one sits between you and the buyer decides most of the strategy.
- 02
How much trust the page has to prove
Health, legal and money topics are held to a higher standard of expertise and accuracy. Content that would rank in another category can be ignored here if the authorship and sourcing are thin.
- 03
What the rules allow you to say
Doctors, advocates, financial advisers and property developers all work under advertising rules. SEO in those categories is built inside the rules from the start, not checked against them at the end.
- 04
What a conversion looks like
A trial signup, a cart, an RFQ, a site visit and a booked consultation are measured differently. We instrument to the outcome that pays, not the one that is easiest to count.
Tell us your category: we will name the constraint
Thirty minutes on your domain and your market is usually enough to see which problem is holding organic growth back.
FAQ
Questions buyers ask us first.
Do you only work with these industries?
No. These are the verticals where we have written up the specific problems. The same approach applies elsewhere: find the constraint your category has, and start there.
Is industry-specific SEO more expensive?
Not inherently. Regulated categories can take longer because content needs review before it goes live, and that is reflected in the scope. Pricing is set on a call once we have looked at your site and market.
Do you work with businesses outside India?
Yes. Most of these pages apply wherever you sell, and where a rule is India-specific, the page says so.
What happens next
- Answer a few quick questions about your business. About two minutes.
- Pick a time that suits you for a free 30-minute call with a founder.
- We study your site before the call, so you leave with a plan, not a pitch.
Free, no obligation. Your answers save as you go, so you can stop and pick up where you left off.