Give us a page URL or fill in your own details. You get valid JSON-LD, a check on whether it qualifies for a rich result, and a record of where each value came from.
Free, no signup to copy the markup
Ratings, reviews and prices never invented
Built from the same code that runs this site
How to use it
Four steps, then validate.
1
Pick the type that matches the page
One entity per page, describing what that page is actually about. An Organization block belongs on your home or about page, not repeated on every URL.
2
Fill only what is true
Empty fields are dropped rather than emitted blank, and every property must match something a visitor can see on the page. Markup that describes content the page does not contain is what triggers a manual action.
3
Paste it into the page head
Drop the script tag into the <head>, or anywhere in the body. JSON-LD does not have to wrap the content it describes, which is exactly why it is the format Google recommends.
4
Validate before you ship
Run the URL through Google’s Rich Results Test and the Schema.org validator. This tool builds correct shapes, but only a validator sees the page as deployed.
Method
Honest about what it can promise.
What this generates, and what it cannot promise
This produces syntactically valid JSON-LD for the types listed, using the same builders that emit the structured data on this site. It cannot confirm the markup matches your live page, because it never sees your page — that is what a validator does. It also cannot make you eligible for a rich result: eligibility depends on Google’s own requirements per result type, which change, and on the page genuinely containing what the markup claims.
Structured data is one input into whether AI assistants can describe your brand correctly. Auditing the whole picture is work we do with clients.
FAQ
Questions about schema markup.
What is a schema markup generator?
A schema markup generator turns a short form into JSON-LD, the structured data format search engines and AI assistants read to understand what a page is about. You choose an entity type such as Organization, Service or FAQ, fill in its properties, and the tool outputs a script tag you paste into your page. It removes the need to hand-write JSON and get the nesting right.
Where do I put the generated code?
Paste the whole script tag into the HTML of the page it describes, ideally inside the head element. JSON-LD does not need to wrap or sit near the content it refers to, which is why Google recommends it over microdata and RDFa. One page can carry several blocks, for example an Organization and a FAQPage together.
Will adding schema markup improve my rankings?
Structured data is not a ranking factor in itself, and no honest tool should tell you otherwise. What it does is make a page eligible for rich results and make your entity easier for an engine or an AI assistant to describe correctly. The realistic gain is better presentation and more accurate representation, which affects clicks rather than position.
Can I get penalised for schema markup?
Yes, if the markup describes something the page does not actually contain. Google issues manual actions for structured data that marks up hidden content, invents reviews or ratings, or describes an entity that is not on the page. Only mark up what a visitor can genuinely see, which is why this tool drops empty fields rather than emitting blank properties.
Which schema type should I choose?
Match the type to what the page is, not to what you want it to rank for. A home page usually warrants Organization or LocalBusiness, a service page warrants Service, a blog post warrants Article, and a page of questions warrants FAQPage. If two types genuinely apply, such as a service page that also answers common questions, output both blocks.
Is the generated markup free to use?
Yes. The generated JSON-LD is shown in full and free to copy with no email address and no signup. Only the implementation report, which adds the ready-to-paste script tag, property-by-property notes and placement guidance, asks for an email.
What happens next
01Answer a few quick questions about your business. About two minutes.
02Pick a time that suits you for a free 30-minute call with a founder.
03We study your site before the call, so you leave with a plan, not a pitch.
