Descriptions measured in pixels, not guessed in characters.

A meta description generator turns a page’s content into the short summary that appears under its title in search results. You supply the page’s subject and optionally a target keyword, and the tool produces options that fit within the length search engines display. Its job is to make writing that snippet fast and consistent, not to invent selling points the page does not support.

Around 120 to 155 characters is the practical range. Google truncates by pixel width rather than character count, at roughly 920 pixels on desktop, so a description written in capitals is cut earlier than the same length in lowercase. Under 70 characters is valid but usually leaves space unused that a competitor will fill.

No. Google has stated repeatedly that meta descriptions are not a ranking factor, and no keyword you place in one will move your position. They affect click-through rate instead, which decides whether the ranking you already have turns into a visit.

Google rewrites descriptions when it judges that a different passage answers the searcher’s query better, and it does so for a large share of results. The most reliable defence is a description that accurately reflects what the page actually says, since a mismatch between the snippet and the content is what prompts the substitution in the first place.

Every page you want people to click from search should have its own, and no two should be identical. Duplicate descriptions signal to an engine that the pages are interchangeable and give a searcher no reason to prefer one. For very large sites, writing them for the pages that actually attract search traffic is a better use of time than covering every URL.

Yes. The generated descriptions, their character counts and the search-result preview are all shown immediately with no email and no signup, and everything runs in your browser. Only the detailed report, which breaks down how each option scored and what to change, asks for an email address.